HUBX Funding History
HUBX develops, publishes and invests in mobile applications and games through in-house studios.
Company Overview
HUBX
HUBX Funding Timeline
Series A
US$50 million (of up to US$75M)
HubX described an initial investment with an option for additional funding. The company said the financing would support acquisitions after a period of bootstrapped growth.
Led by Point72 Private Investments.
Source · hubx.co ↗
HUBX Founding Team
Cem Ortabas and Kaan Ortabas started HubX in Türkiye and funded its early growth from its own operations. They built a portfolio of consumer apps that included Nova, Wiser, DaVinci, and Lotus Flow before seeking outside investment for acquisitions.
HUBX Company Development
The Studio Model Extends to Acquisitions
HubX built a portfolio of consumer apps through in-house studios that share engineering, monetization and distribution support. In August 2026, it said it would bring the same operating resources to companies and apps it acquires or partners with.
HUBX Competitive Landscape
Building Apps and Acquiring App Businesses
HubX and Bending Spoons both operate portfolios of consumer software. HubX built shared monetization, engineering and growth capabilities while launching products through in-house studios. Bending Spoons’ portfolio illustrates a more acquisition-led route, with products such as Evernote joining as established businesses.
