Santa
Adjust test preparation exercises to a learner's performance.
Riiid is a South Korean education technology company building AI tutoring and test-preparation products including Santa and R.test.

Founded 2014 · Seoul, South Korea
Official WebsiteUS$175 million
Riiid said the financing would help it bring AI-based personalized learning and assessment tools to more markets.
Led by SoftBank Vision Fund 2.
Source · en.wikipedia.org ↗US$41.8 million
Riiid said the financing would support international expansion of its adaptive learning technology.
Participation included Korea Development Bank, NVESTOR, Intervest, IMM Investment.
Source · prnewswire.com ↗YJ Jang co-founded Riiid, which launched Santa for TOEIC as an early application of AI to test preparation. The founding team included Jaewe Heo and Minsung Noh.
Adjust test preparation exercises to a learner's performance.
Riiid's Santa product applies adaptation to exam preparation. R.test addresses a narrower question within the same field: how ready a student is for an exam and which areas need attention before the next practice session.
Riiid's focus on specific tests changes the unit of progress. An exam-prep tool can track how a learner performs against a particular test format, while Squirrel AI's K–12 tutoring focuses on mastery across a curriculum.