Review advertising performance and carry out campaign changes after a person approves them.
Sensors Data Funding History
Sensors Data provides customer data and product analytics software in China. Its team also builds Omni-Growth Agent for marketing in overseas markets.
Company Overview
Sensors Data
Beijing, China
Official WebsiteSensors Data Funding Timeline
Series B
Amount undisclosed
When Sensors Data announced its Series B, its customer behavior analytics product already supported private deployments and helped businesses collect and model their own data.
Led by DCM Ventures. Participation included Sequoia China.
Source · en.wikipedia.org ↗Angel
Amount undisclosed
The early backing preceded the company’s expansion into enterprise behavioral analytics.
Led by Linear Capital.
Source · en.wikipedia.org ↗
Sensors Data Founding Team
Sang Wenfeng brought experience from Baidu’s data organization to Sensors Data. The company also names Cao Jiang, Liu Yaozhou, and Fu Lili as co-founders. Cao had led technical work on Baidu’s user data warehouse before taking responsibility for technology at Sensors Data.
Sensors Data Products
Sensors Data Company Development
An Overseas Marketing Agent Extends the Analytics Business
Sensors Data's analytics business tracks customer behavior inside a company's products. Omni-Growth takes its team into a different workflow, helping marketers operate in public channels overseas rather than only interpreting first-party product data.
Sensors Data Competitive Landscape
First-Party Behavior and Public-Channel Growth
Sensors Data's core analytics work and Profound's answer-engine monitoring both inform marketing, but they observe different things. One starts with how users behave in a company's own products; the other tracks what an AI search system says before a user reaches those products.
