ProductGPT
Create online storefronts tailored to different shoppers.
Spangle AI Funding History
Spangle AI builds ProductGPT, a tool that generates personalized storefronts for online retailers in real time.
Company Overview
Spangle AI
Seattle, Washington, US
Official WebsiteSpangle AI Funding Timeline
Series A
$15M
Spangle builds shopping pages that adapt using each retailer’s catalog and performance data.
Led by NewRoad Capital Partners.
Source · businesswire.com ↗
Spangle AI Founding Team
Maju Kuruvilla and Fei Wang both worked on technology at Amazon before starting Spangle. Kuruvilla built systems that automated business decisions, while Wang worked as a principal engineer. At Spangle they applied that experience to how online stores respond to what a shopper is looking for.
Spangle AI Products
Spangle AI Company Development
Personalization at the Storefront Layer
ProductGPT takes on a decision retailers usually make before publishing a page: which products and presentation to show a shopper. Generating the storefront in real time makes that decision part of the live shopping session.
Spangle AI Competitive Landscape
Storefront Decisions Versus Campaign Assets
Spangle and enterprise content tools such as Typeface both serve retail marketing teams. Typeface works on the assets a brand can distribute, while Spangle applies personalization to the live storefront where a shopper is deciding what to buy.
