Trigo
Use store cameras to support checkout and help detect losses.
Trigo Funding History
Trigo is an Israeli computer-vision retail company powering cashierless stores and shrink reduction for Tesco, REWE and other grocers.
Company Overview
Trigo
Founded 2018 · Tel Aviv, Israel
Official WebsiteTrigo Funding Timeline
Series B Extension
US$10 million
REWE’s investment was part of a partnership that was to begin with a checkout-free grocery store in Cologne.
Led by REWE, Viola Ventures.
Source · techcrunch.com ↗Series B
US$60 million
Trigo said the 83North-led financing would fund R&D and expansion of its checkout-free grocery platform into more markets.
Led by 83North. Participation included Vertex Ventures Israel, Hetz Ventures, Red Dot Capital Partners.
Source · sttinfo.fi ↗Series A
US$22 million
The investment brought Trigo’s total funding to $29 million as it built checkout-free systems for grocery stores.
Led by Red Dot Capital Partners. Participation included Vertex Ventures Israel, Hetz Ventures.
Source · techcrunch.com ↗Seed
US$7 million
Trigo came out of stealth with a ceiling-camera system that identified shoppers’ purchases without a conventional checkout. The company planned to use the funds to expand its R&D team.
Led by Hetz Ventures, Vertex Ventures Israel.
Source · prnewswire.com ↗Series C
US$100 million
Trigo planned to expand into larger stores and develop StoreOS, its software for operating checkout-free shops.
Led by Temasek.
Source · reuters.com ↗
Trigo Founding Team
Trigo’s founding team applied computer vision to grocery stores, where the same technology can support checkout and inventory workflows. The founding team included Michael Gabay and Daniel Gabay (CEO).
Trigo Products
Trigo Company Development
Store Operations Extend the Checkout Business
Trigo's early deployments brought computer vision to grocery checkout. The company also applies its store visibility to shrink reduction, taking the system beyond payment into the operational problem of identifying where inventory is lost.
Trigo Competitive Landscape
Cashierless Systems in Existing Grocery Stores
Trigo and Amazon's Just Walk Out both address automated checkout. Trigo's work with existing grocers makes integration with the retailer's store operations an important comparison point alongside the accuracy of basket detection.
