Flam
Lets viewers interact with a video or explore a 3D experience through a camera feed.
Flam Funding History
Flam builds tools for interactive AI content, including video and 3D experiences streamed through a camera.
Company Overview
Flam
Founded 2021 · San Francisco, California, US
Official WebsiteFlam Funding Timeline
Series B
$40M
Flam said the financing would support research on its models, expansion of its products and international enterprise sales.
Led by QED Investors. Participation included Claypond Capital.
Source · flamapp.ai ↗Series A
US$14 million
Lead investor RTP Global described Flam as building immersive experiences that let brands connect physical campaigns to digital content.
Led by RTP Global.
Source · rtp.vc ↗Pre-Series A
US$4.5M (INR 38 crore)
Flam raised the round as it built tools for publishing interactive mixed-reality content that people could access with their phone cameras.
Led by Turbostart.
Source · entrackr.com ↗
Flam Founding Team
Shourya Agarwal and Malhar Patil began with augmented reality for consumers. Their earlier work included printed photos with an AR layer. As Flam shifted toward marketing, Amit Gaiki helped build a way for brands to launch interactive experiences through links or QR codes.
Flam Products
Flam Company Development
Turning Physical Ad Placements into Entry Points
Flam built its mixed-reality business around opening an experience on a shopper’s phone without an app install. Its investor described campaigns that start from a retail aisle, a poster or a TV screen. That distribution model makes the placement itself the entry point for an interactive campaign.
Flam Competitive Landscape
A Viewer Participates Rather Than Just Watches
Flam’s interactive media is designed for a viewer who can engage with the experience, including camera-driven 3D content. Mirage focuses on producing and editing video for an audience to watch, so a campaign’s choice starts with whether interaction is part of the asset itself.
