Profound
Enterprise platform for monitoring brand visibility and citations across AI answer engines, with prompt analytics and AI marketer agents.
Profound provides analytics for brand visibility in AI-powered search. Its platform focuses on how brands appear in AI-generated results, giving organizations information about their presence in this search channel.

Founded 2024
Official WebsiteUS$180 million
Led by Sequoia Capital, Kleiner Perkins. Participation included Lightspeed Venture Partners, Khosla Ventures.
Source · tryprofound.com ↗$96M · $1B valuation
Led by Lightspeed Venture Partners. Participation included Sequoia Capital, Kleiner Perkins, Evantic Capital.
Source · tryprofound.com ↗US$20,000,000
Led by Kleiner Perkins. Participation included Khosla Ventures, NVentures, Saga Ventures and 9 more on record.
Source · tryprofound.com ↗James Cadwallader
Co-founder and CEO of Profound.
Dylan Babbs
Co-founder and CPO of Profound.
Enterprise platform for monitoring brand visibility and citations across AI answer engines, with prompt analytics and AI marketer agents.
An assistant can synthesize multiple sources and mention a brand without displaying an ordered results page. Mentions, citations and traditional positions therefore measure different behavior.
Model versions, retrieval results, location, account context and sampling can affect outputs. Repeated observations are more informative than a single answer.
No. A citation can appear without a click, and analytics may not identify every assistant referral. Visibility and measurable acquisition should be tracked separately.
No. A company round is one capital event. Market-size claims require a defined category and independent revenue or spending evidence.
Choose prompts tied to real customer questions, record the tested systems and repeat observations over time with consistent definitions of a mention and a citation.
No. External assistants control their own retrieval and generation. Monitoring can inform content work but does not guarantee a particular answer.